Take a photo or find it on the internet and upload it together with a short comment to illustrate risk communication in the different cases presented below (one photo – one comment – for one case; total 4 photos and 4 comments).

Cases:

A.     The potential danger to the environment of a product purchased in a store (the warning sign "Dangerous for the environment")

B.     The health related risks of smoking

C.     Threats, risks, hazards associated with weather conditions (think about who is reporting / communicating, what is communicated, what tools and channels are employed)

D.     Risks as posed by any technological personal device (phone, watch, computer, electronic toothbrush, etc.)

There are four types of audiences according to the level of involvement, problem and constraint recognition.

Active publics: low constraint recognition, high problem recognition and involvement

Aware publics: high constraint recognition, high problem recognition and involvement

Latent publics: moderate to high involvement recognition, low problem recognition

Apathetic publics: low involvement, low problem recognition

Think of the example of risk perception for every type of audience (think of various types of risks – everyday risks, environmental, health, social, technological, political risks. Shortly describe four examples.  

Practical assignment:

Write a risk message on your chosen topic, for your chosen audience, applying the 9/3 rule: 9 words that can be read in 3 seconds. Try to make the message as informative, as possible (try to follow the 5Ws and 1H approach).

Use the template:

Topic: __________

Audience: ______________

Message: _______________

Create and upload a risk related infographic using content blocks feature in Visme. You can use your own data or just choose something from data, listed below. For detailed instructions about how to use Visme, watch the second video recording of this week.

Visme → https://support.visme.co/creating-a-new-visme-project/ (Registration for free)

Data

Social media usage in 2015:

• Almost eight in 10 people (79%) now use social media, which is 10 points higher than last year.
  
• More than a third of people now access social media more than five times per day (35%), which is up from 26% last year. Among 18-29 year olds 89% check-in at least once per day.

Sharing information in social media in 2015:

• 92 % of users post their real name;
  
• 91 % of users post photo of themselves;
  
• 82 % of users post their birthday;
  
• 71 % of users post the name of the school or workplace;
  
• 71 % of users post the city where they live;
  
• 62 % of users post their relationship status.
  

• 1 in 5 adults report being a victim of cyber-crime;
  
• 39 % of users have been victims of profile hacking, scams, or fake links;
  
• More than 1 million people become victims of cyber-crime every single day;
  
• 78 % of burglars admit they use Facebook to select victims’ properties;
  
• 54 % of burglars say that posting status and whereabouts on social media is the most common mistake made by homeowners.
  

Tips for using social media safely and secure:

• Use unique, complex passwords for every online account you own and change them regularly – especially following announcement of a security breach of account compromise;
  
• Weigh you risk before posting or sharing information that could be valuable to cybercriminals;
  
• Configure privacy settings for your social profiles to control what kind of information you share with others.
  
• Never share sensitive information on social media, including financial information, account credentials, confidential company information, and personal information that could be used to steal your identity or compromise your accounts.
  
• Be especially wary of unsolicited contact via social media, particularly from people you do not know.
  
• Avoid clicking on suspicious links or content in direct messages or news feeds;
  
• Only connect with people that you know and trust in real life.