Practical assingment
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There are four types of audiences according to the level of involvement, problem and constraint recognition.
Active publics: low constraint recognition, high problem recognition and involvement
Aware publics: high constraint recognition, high problem recognition and involvement
Latent publics: moderate to high involvement recognition, low problem recognition
Apathetic publics: low involvement, low problem recognition
Think of the example of risk perception for every type of audience (think of various types of risks – everyday risks, environmental, health, social, technological, political risks. Shortly describe four examples.
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